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Advertisment,Objectives of Advertisment,Effective Advertising,Five must for advertisement,Methods of advertisment,Implications of advertisement



Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the “brand image”. For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.

Advertisment is the art of persuading people. The word advrtisment is derived from latin word “ ADVERTERE” which mean to turn the mind . advertising does turn attention of public to a product , a service or an idea.

Purposes of Advertisment:

  • For successful marketing
  • Brande an article by trade mark
  • Eliminate, by fair competition, inferior brands by convincing people.
  • Create standard of quality.
  • Increase the demand of product
  • Improve the standard of living by creating new and better habits, saving labour , improving health.
  • Inform the consumer about the quality of a product.
  • Perform the function of salesman.

Objectives of advertisment

  • To inform people regarding product.
  • To create need
  • To develop purchasing attitudes.
  • To tell advantages of shown product over other.
  • To maintain the consumption of a product.

Effective Advertising:
Each advertisement should be as possible to attract maximum attention, shall use simple language. The message in advertisement should be according to targeted audience .

An effective advertisement contains following characteristics.
A——– Capture Attention of people
I——— Create Interest in the mind of people
D——– Develop Desire for purchasing
C——– Inspire Confidence
A——– Make Admonition

Five must for advertisement:
When advertising you must make people 
1. See it
2. Read It 
3. Understand it,
4. Believe it
5. Want it

Methods of Advertisement:

  1. Print Media: newspapers, magazine, handbills , periodicals
  2. Electronic Media: TV , Radio, Internet
  3. Out door Display: poster, Chalking on walls, Billboards
  4. Neon Sign Boards: most popular method nowadays. At crowded places neon sign board displaying products.
  5. Windows display: it means to put product in show case e.g. mobile in showcase.
  6. Direct Mail: direct mail has limited effect
  7. On Means Of Transportation: using spaces for advertisement on buses, rikshaws, trucks.
  8. Modern methods:
    1. SMS alert
    2. Slides on cable TV
    3. Cyber journalism
    4. Goggle adsense
    5. Yahoo adsense
    6. Business blogs
    7. Website creation

Implications of advertisement:
1. it creates frustration
2. exploit masses
3. children’s are induced
4. develop purchasing mania
1. effects on mass consumption
2. effects on production cost i.e. increase in demand increases cost
3. beneficial effects for retailers
4. effect consumer 

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