Allgemeine Rhetorik

The Master’s degree in Allgemeine Rhetorik at Eberhard-Karls-Universität Tübingen provides a comprehensive understanding of rhetoric in various contexts. This program explores the art of persuasion, communication strategies, and the influence of rhetoric on society. Students engage with both classical theories and modern applications, analyzing how rhetorical practices shape discourse in politics, media, education, and beyond.

Throughout the course, students will participate in seminars and workshops that promote practical skills in public speaking, critical thinking, and argumentation. The curriculum is designed to enhance proficiency in analyzing texts and speeches, fostering an appreciation for the power of language in instigating change and inspiring action. By completing various assignments and projects, students will develop their own rhetorical style and learn how to effectively convey messages to diverse audiences.

Tübingen, a city renowned for its academic heritage, is an ideal backdrop for studying rhetoric. The university boasts a vibrant intellectual community and a rich cultural history that encourages students to engage with a wide array of viewpoints. Studying here allows for immersion in both the historical and contemporary rhetorical landscape, thereby deepening students' understanding of their craft.

Applicants should possess a bachelor's degree or an equivalent qualification in a related field, such as communication studies, linguistics, or cultural studies. Relevant work experience or demonstrated interest in rhetoric is highly valued. A strong academic background characterized by critical analysis and written communication skills will further strengthen an application.

International students are typically expected to provide proof of English language proficiency. Acceptable qualifications may include an IELTS score of 6.5 or higher, or a TOEFL score that meets university standards. Applicants should ensure their proficiency levels align with the program’s demands, particularly in academic reading and writing.

International applicants will need to comply with general student visa regulations, which often include providing proof of admission, financial resources, and health insurance. Additional documentation may be required, so it’s essential to check the latest visa requirements on official government websites.

• Communication Specialist
• Public Relations Manager
• Corporate Trainer
• Political Consultant
• Research Analyst
• Speech Writer
• Lobbyist
• Educator
• Content Strategist