Educads
Master's Degree Business & Management Full Time

MBA Management et Marketing du luxe

at Zhejiang Gongshang University Β· China

Duration

2 years

Intake

October 2026

Mode

Full Time

Tuition

On request

About this program

The MBA in Management and Marketing of Luxury at ESLSCA Business School Paris offers students a comprehensive understanding of the luxury market dynamics. Throughout the course, you will explore the intricate relationship between luxury brands and their clientele. You will study various aspects of brand management, marketing strategies, and consumer behavior specifically tailored to the luxury sector.

This program combines theoretical foundations with practical insights, allowing students to engage in case studies and real-world projects. The courses are designed to equip students with essential skills in strategic thinking, digital marketing, and quantitative analysis, which are crucial for success in luxury brand management.

Studying in France, known as the heart of the luxury market, provides students with unparalleled access to industry leaders and networking opportunities. You will be immersed in a culture that celebrates artistry, craftsmanship, and elegance, all central themes in luxury marketing and management.

Entry requirements

To be eligible for the MBA in Management and Marketing of Luxury, candidates should possess an undergraduate degree in business, marketing, or a related field. Professional experience in the luxury sector or related industries is advantageous but not mandatory. A strong passion for the luxury industry and an understanding of its unique characteristics are essential attributes sought by the admissions team.

English:

Candidates should demonstrate a good command of English. Expected proficiency levels include an IELTS score of around 6.5 or TOEFL equivalent. It is advised to check the specific requirements on the university's official page for the most accurate and updated information.

International students:

International students must ensure they meet the visa requirements for studying in France. Commonly, you will need to provide proof of acceptance into the program, financial means, and accommodation details. It is recommended to check the official government guidelines for accurate visa information and required documentation.

Career outcomes

  • Luxury Brand Manager
  • Marketing Director
  • Product Development Manager
  • Retail Operations Manager
  • Brand Consultant
  • Merchandising Manager
  • Public Relations Specialist

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