MSc International Marketing & Business Development

The MSc in International Marketing & Business Development at SKEMA Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic global marketplace. This program covers a comprehensive range of topics including international marketing strategies, consumer behavior, and business development techniques that are applicable in various cultural contexts. Students will engage in case studies, group projects, and practical assignments that simulate real-world marketing challenges.

This Master's degree typically follows a structured curriculum that includes core modules such as Global Marketing Management, Digital Marketing, and Market Research Techniques, alongside elective courses tailored to specific professional interests. Throughout the course, students develop critical thinking, analytical, and strategic planning skills that are vital for successful marketing initiatives on a global scale.

Studying at SKEMA provides a unique opportunity to immerse oneself in a multicultural environment, enhancing both personal and professional growth. France, as a leading European business hub, offers students access to a myriad of industries, networking opportunities, and insights into both European and global markets, making it an ideal location for aspiring marketing professionals.

Applicants to the MSc in International Marketing & Business Development are generally expected to hold a bachelor’s degree in business, marketing, or a related field. Candidates should demonstrate strong academic performance and possess relevant professional experience or internships that reflect their interest in marketing and business development. Additional qualifications such as leadership experience and involvement in extracurricular activities may also be considered positively.

International students are typically required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. An IELTS score of 6.5 or above or a TOEFL score of 90 or higher is usually expected, with no section below the required score. This ensures that students have the necessary language skills to effectively engage with the course material and participate in discussions.

International students planning to study at SKEMA Business School must apply for a student visa, which requires specific documentation including proof of admission, financial support evidence, and health insurance coverage. It is essential for applicants to check the official government website for the most up-to-date visa requirements and to ensure all documents are properly prepared ahead of their arrival.

• Marketing Manager
• Brand Strategist
• Sales Executive
• Market Research Analyst
• Business Development Manager
• International Business Consultant