Bachelor of Digital Marketing Communication

Bachelor of Digital Marketing Communication is a Bachelor program taught at Algonquin College, Canada. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 Years) options.

Algonquin College’s Bachelor of Digital Marketing Communication (Honours) (Co-op) is a four-year honours degree that gives students a foundation in digital storytelling and digital technology. Students study how to craft a message for a target audience and how to create a communications plan to disseminate that message. The curriculum includes media channel selection, marketing communications research, digital analytics, and global communications, supported by case studies and client projects.

The program includes theoretical and practical learning in classroom settings, including work to conduct marketing research and use digital analytics to make decisions and craft communications plans for clients. Students also complete paid co-operative education (co-op) work term(s). Co-op program participation requires meeting eligibility criteria and admission to a co-op program does not guarantee a co-op placement.

Modules

• Introduction to Digital Media and Communications
• Persuasive Communications
• Social Responsibility, Sustainability and Ethics in Communications
• Communications and Academic Writing
• Marketing
• Media Mix
• External Communications
• Introduction to Social Media
• Trendspotting in a Global Environment
• Logic and Critical Thinking
• Digital Analytics I
• Digital Storytelling

The minimum requirements for admission in Bachelor of Digital Marketing Communication at Algonquin College for all applicants (Domestic or International) are:

• program specific academic requirment set by Algonquin College.
• English Language OR any other language requirments as set by Algonquin College as pre-requiste for admission in Bachelor of Digital Marketing Communication.

Note: Please check the university website in the link below.

Please check detail of study units at https://www.algonquincollege.com/business-hospitality/program/bachelor-of-digital-marketing-communication/

• media and communications departments within government
• media and communications departments within non-profit organizations
• media and communications departments within associations
• media and communications departments within advertising and digital agencies
• media and communications departments within private corporations
• journalism
• advertising
• public relations
• marketing communications
• professional writing
• social media

51 fully funded scholarships are listed for Canada. See Canada scholarships.