Collège Universel Gatineau · Canada

Diploma in AEC Marketing numérique

Campus Diploma Full Time

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Delivery

Campus

Study mode

Full Time

Level

Diploma

Starts

Fall, Spring

Introduction

AEC Marketing numérique is a Diploma program taught at Collège Universel Gatineau, Canada. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (2 years) options.

AEC Marketing numérique (NWY.29) at Collège Universel Gatineau trains students to deploy digital marketing strategies to develop, market, and increase companies’ online presence. Students coordinate webmarketing and promotion campaigns and use analysis tools to monitor consumer behavior and evaluate expectations.

The program runs in a regular format (1,5 ans) or an intensive format (1 ans). It combines in-person and online delivery and is organised into sessions (4 for the regular format and 3 for the intensive format). Course content includes introductions to digital marketing, social media communications, SEM and digital advertising platforms, web analytics, and a digital marketing plan, plus coordination of audio and video advertising content.

Modules

Introduction au marketing numérique et aux fonctions de travail
Considérations juridiques en marketing numérique
Stratégies de marketing de contenu
Étude de marché qualitative et quantitative
Médias sociaux, communications et marketing numérique
Techniques de rédaction publicitaire et SEO
Outils de planification et de budgétisation en marketing numérique
Référencement payant (SEM) et plateformes publicitaires
Campagnes promotionnelles par courriel et automatisation
Optimisation d’un site Web et des pages d’atterrissage
Web analytique et optimisation de la stratégie marketing
Plan de marketing numérique

Admission Requirements

The minimum requirements for admission in AEC Marketing numérique at Collège Universel Gatineau for all applicants (Domestic or International) are:

program specific academic requirment set by Collège Universel Gatineau.
English Language OR any other language requirments as set by Collège Universel Gatineau as pre-requiste for admission in AEC Marketing numérique.

Note: Please check the university website in the link below.

In accordance with the provisions set out in article 4 of the Règlement sur le régime des études collégiales regarding admission requirements, admission is for a person who has training deemed sufficient by the college and meets one of the following conditions:

They have interrupted full-time studies or continued full-time postsecondary studies for at least 2 consecutive sessions or 1 année scolaire ;
They are covered by an agreement concluded between the college and an employer or they benefit from a government program ;
They have interrupted full-time studies for a session and continued full-time postsecondary studies for a session ;
They hold the diplôme d’études professionnelles (DEP).

The Collège Universel recognizes as sufficient training: (1) a secondary education diploma or an equivalent qualification issued by a school board; (2) extensive related professional experience in the program’s field of specialization; or (3) relevant training related to the program’s field of specialization.

Conditions d’admission particulières : Aucune