Master of Science in Luxury and Brand Management

Master of Science in Luxury and Brand Management is a Masters program taught at American Business School of Paris, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (2 years) options.

The Master of Science in Luxury and Brand Management at the American Business School of Paris is specifically designed to equip students with advanced knowledge and skills in the luxury sector. This program delves into the key principles of brand management, consumer behavior, and luxury marketing strategies, offering a well-rounded perspective on the nuances of the luxury industry. Throughout the course, students engage in real-life projects, case studies, and internships that bridge theoretical knowledge with practical application.

Students will explore the dynamics of the global luxury market while gaining insight into emerging trends and evolving consumer preferences. The curriculum covers topics such as digital marketing, creative strategy, luxury retail management, and brand equity, facilitating a holistic understanding of brand development and management in high-end markets. The program emphasizes critical thinking and interdisciplinary approaches, preparing students for a competitive edge.

Studying in France, a global hub for luxury and fashion, provides students with unique networking opportunities and exposure to leading luxury brands. The diverse and vibrant cultural environment fosters creativity, making it an ideal setting for aspiring luxury brand managers. The course also emphasizes sustainable practices within the luxury sector, equipping students with the knowledge to navigate ethical challenges in brand management.

The minimum requirements for admission in Master of Science in Luxury and Brand Management at American Business School of Paris for all applicants (Domestic or International) are:

• program specific academic requirment set by American Business School of Paris.
• English Language OR any other language requirments as set by American Business School of Paris as pre-requiste for admission in Master of Science in Luxury and Brand Management.

Note: Please check the university website in the link below.

Applicants should possess a bachelor’s degree in a related field such as business, marketing, or fashion. Relevant work experience in the luxury sector or business environment is an advantage. Strong analytical skills, a passion for branding, and the ability to work in multicultural teams are essential. Candidates are encouraged to demonstrate leadership potential and creative thinking abilities.

International students must demonstrate proficiency in English, typically evidenced by an IELTS score of 6.5 or equivalent TOEFL score. Some flexibility may be available for those who have completed prior education in English-speaking institutions.

Please check detail of study units at https://www.american-business-college-paris.com/programs

• Luxury Brand Manager
• Product Development Coordinator
• Marketing Strategist for Luxury Goods
• Retail Operations Manager in Fashion Houses
• Brand Communication Specialist
• Consultant for Luxury Brands
• Event Manager for High-End Products

38 fully funded scholarships are listed for France. See France scholarships.