Bachelor Marketing & Business – Spécialisation Entrepreneuriat

Bachelor Marketing & Business – Spécialisation Entrepreneuriat is a Bachelor program taught at IDRAC (Institut de recherche en action commerciale), France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor in Marketing & Business with a specialization in Entrepreneurship at IDRAC provides students with a comprehensive understanding of the dynamics of the marketplace. This program focuses on blending theoretical knowledge with practical applications, thereby preparing students for the fast-paced world of business and entrepreneurship. Students will delve into subjects such as consumer behavior, marketing strategies, business development, and financial management, allowing them to cultivate a well-rounded business acumen.

This degree is structured to include a blend of lectures, case studies, group projects, and internships, enabling students to gain real-world experience. Courses are designed to enhance critical thinking, problem-solving, and strategic planning skills, essential for any aspiring entrepreneur. In addition to core business topics, students will explore innovative approaches to entrepreneurship, fostering creativity and adaptability.

Studying in the university's country offers a rich cultural experience and exposure to diverse business environments. The country’s reputation as a hub for innovation and entrepreneurship offers students valuable networking opportunities with industry leaders and access to a wealth of resources aimed at nurturing future business leaders.

The minimum requirements for admission in Bachelor Marketing & Business – Spécialisation Entrepreneuriat at IDRAC (Institut de recherche en action commerciale) for all applicants (Domestic or International) are:

• program specific academic requirment set by IDRAC (Institut de recherche en action commerciale).
• English Language OR any other language requirments as set by IDRAC (Institut de recherche en action commerciale) as pre-requiste for admission in Bachelor Marketing & Business – Spécialisation Entrepreneuriat.

Note: Please check the university website in the link below.

Candidates are expected to have completed secondary education with a focus on business-related subjects. A strong academic record and participation in extracurricular activities demonstrating leadership potential may also be considered. Typically, students should have an IELTS score of around 6.0-6.5 or an equivalent TOEFL score, demonstrating sufficient proficiency to engage with course content and participate in discussions.

Please check detail of study units at https://www.ecoles-idrac.com/programme

• Entrepreneur
• Marketing Manager
• Business Development Officer
• Product Manager
• Brand Strategist
• Consultant
• Sales Manager