Understanding Fashion Brands and Products

Understanding Fashion Brands and Products is a program taught at Institute Français de la Mode, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time options.

The Understanding Fashion Brands and Products degree program at the Institute Français de la Mode delves into the intricate world of fashion branding, product development, and market dynamics. Students examine the relationship between brands and consumers, exploring how brand identity influences purchasing behaviors and trends in the fashion industry.

The curriculum encompasses a blend of theoretical insights and practical applications, covering topics such as brand positioning, consumer psychology, creativity in product design, and sustainable practices. Students will engage in hands-on projects and case studies that foster a deep understanding of the fashion market and product lifecycle.

Throughout the course, participants acquire essential skills in brand analysis, marketing strategies, and the innovation process, positioning themselves at the intersection of creativity and business acumen. Studying in the vibrant fashion capital offers students unique insights and exposure to industry leaders.

The program not only equips students with knowledge but also allows them to build a professional network in the thriving French fashion industry, an invaluable asset for future careers.

The minimum requirements for admission in Understanding Fashion Brands and Products at Institute Français de la Mode for all applicants (Domestic or International) are:

• program specific academic requirment set by Institute Français de la Mode.
• English Language OR any other language requirments as set by Institute Français de la Mode as pre-requiste for admission in Understanding Fashion Brands and Products.

Note: Please check the university website in the link below.

To enroll in the Understanding Fashion Brands and Products program, applicants typically need to meet the following academic prerequisites:

• A high school diploma or equivalent qualification.
• Previous coursework in fashion, business, or related fields is advantageous.
• A portfolio showcasing relevant work may be required for some applicants.

Applicants are generally expected to demonstrate proficiency in English through recognized tests. Typical requirements include an IELTS score of 6.5 or a TOEFL score of 90, although specific requirements may vary. It is advisable for students to verify the exact language requirements on the university's official page.

Please check detail of study units at https://www.ifmparis.fr/en/programs?type=studentsPrograms

• Brand Manager
• Fashion Product Developer
• Marketing Specialist
• Fashion Consultant
• Retail Manager
• Trend Analyst
• Visual Merchandiser

38 fully funded scholarships are listed for France. See France scholarships.