MSc Digital Marketing and Artificial Intelligence

MSc Digital Marketing and Artificial Intelligence is a Masters program taught at SKEMA Business School, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1 ou 2 ans) options.

The MSc in Digital Marketing and Artificial Intelligence at Ecole Supérieure de Commerce de Lille prepares students to navigate the evolving landscape where digital marketing meets cutting-edge technology in artificial intelligence. This program covers key topics such as data analytics, AI applications in marketing, consumer behavior, and strategic marketing. Through a blend of theoretical knowledge and practical application, students engage in projects that reflect real-world challenges faced by businesses today.

The curriculum is designed to provide students with a comprehensive understanding of digital marketing strategies, the role of AI in enhancing customer experiences, and the skills necessary to implement data-driven marketing solutions. Courses include machine learning for marketers, ethical implications of AI, and digital strategy formulation.

By studying in France, students benefit from a rich cultural experience, access to leading industry experts, and exposure to innovative companies that are driving change in the global market. The country's vibrant startup ecosystem and emphasis on technology make it an ideal place for international students to enhance their learning journey.

The minimum requirements for admission in MSc Digital Marketing and Artificial Intelligence at SKEMA Business School for all applicants (Domestic or International) are:

• program specific academic requirment set by SKEMA Business School.
• English Language OR any other language requirments as set by SKEMA Business School as pre-requiste for admission in MSc Digital Marketing and Artificial Intelligence.

Note: Please check the university website in the link below.

To be eligible for the MSc in Digital Marketing and Artificial Intelligence, applicants are typically required to hold a bachelor’s degree in a related field such as marketing, business administration, or communications. Candidates with a background in technology or data science may also be considered. Additionally, relevant work experience or demonstrable interest in digital marketing and AI is beneficial for applicants.

International students must demonstrate proficiency in English, typically through an IELTS score of 6.5 or higher or a TOEFL score of 90 or above. Students are encouraged to check with the university for specific English language requirements that may apply.

Please check detail of study units at https://www.skema.edu/fr/programmes

• Digital Marketing Manager
• Data Analyst
• AI Marketing Strategist
• Brand Manager
• Customer Experience Manager
• Social Media Analyst
• eCommerce Consultant
• Market Research Analyst