MSc Digital Marketing and Artificial Intelligence

MSc Digital Marketing and Artificial Intelligence is a Masters program taught at SKEMA Business School, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1 or 2 years) options.

The MSc in Digital Marketing and Artificial Intelligence at SKEMA Business School is a comprehensive program designed to equip students with advanced knowledge and skills in the rapidly evolving fields of digital marketing and the utilization of artificial intelligence. The curriculum delves into key concepts such as consumer behavior, data analytics, digital strategy, and AI applications in marketing. Students will engage in practical projects that mimic real-world scenarios, fostering both creative and analytical thinking.

The course structure includes a mix of core modules and elective courses, allowing for a tailored learning experience. Core subjects may cover topics such as digital marketing analytics, machine learning in marketing, and social media strategies. Additionally, hands-on workshops and collaborative projects enhance students' understanding of how digital tools can drive marketing effectiveness.

By studying this program, students will gain essential skills such as data-driven decision making, strategic planning, and modeling consumer insights through AI technology. Graduating from SKEMA in this course offers a unique edge in the global marketplace where digital and AI skills are in high demand. Moreover, studying in this university's country provides an opportunity to immerse in a vibrant business ecosystem known for innovation and technology.

The minimum requirements for admission in MSc Digital Marketing and Artificial Intelligence at SKEMA Business School for all applicants (Domestic or International) are:

• program specific academic requirment set by SKEMA Business School.
• English Language OR any other language requirments as set by SKEMA Business School as pre-requiste for admission in MSc Digital Marketing and Artificial Intelligence.

Note: Please check the university website in the link below.

Candidates typically need a bachelor's degree in a related field such as marketing, business administration, or information technology. A strong academic background and relevant work experience may also enhance the application. Furthermore, a portfolio showcasing marketing projects or AI-related work can be beneficial.

Applicants are usually expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. Common benchmarks include an IELTS score of 6.5 or above, or a TOEFL score of 90 or higher. Other equivalent qualifications may also be considered.

Please check detail of study units at https://www.skema.edu/en/programmes

• Digital Marketing Specialist
• AI Marketing Analyst
• Content Strategist
• Social Media Manager
• Marketing Data Scientist
• eCommerce Manager
• Brand Strategist
• Digital Project Manager