MSc International Marketing & Business Development

MSc International Marketing & Business Development is a Masters program taught at SKEMA Business School, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1 ou 2 ans) options.

The MSc International Marketing & Business Development program at Ecole Supérieure de Commerce de Lille equips students with advanced skills in marketing and business strategies tailored for the international market. This course covers critical aspects of international business, including market research, brand management, digital marketing, and business expansion strategies. Students will engage in practical case studies and real-world projects, allowing them to apply theoretical concepts to practical challenges faced by businesses operating on a global scale.

The coursework is designed to provide a comprehensive understanding of cultural influences on marketing strategies, thus preparing students to adapt their approaches in diverse international environments. The structure of the program typically includes core modules, elective courses, and a final dissertation or project that allows students to delve deeper into specific areas of interest within international marketing and business development.

Studying in France, a hub for international business and marketing innovation, offers students unique insights and networking opportunities. Students will benefit from the rich cultural exchange and the chance to learn from leading industry professionals and academic experts, enhancing their global perspective and employability in the workforce.

The minimum requirements for admission in MSc International Marketing & Business Development at SKEMA Business School for all applicants (Domestic or International) are:

• program specific academic requirment set by SKEMA Business School.
• English Language OR any other language requirments as set by SKEMA Business School as pre-requiste for admission in MSc International Marketing & Business Development.

Note: Please check the university website in the link below.

Typically, candidates should possess a bachelor's degree or equivalent in business, marketing, or a related field. Relevant professional experience may also be considered, along with strong analytical and communication skills. Applicants are generally expected to demonstrate proficiency in English, with average requirements around an IELTS score of 6.5 or TOEFL score of 90, though specific thresholds may vary. It is advisable to check the exact requirements with the university.

Please check detail of study units at https://www.skema.edu/fr/programmes

• International Marketing Manager
• Business Development Executive
• Brand Strategist
• Global Market Research Analyst
• Digital Marketing Specialist
• Consultant in International Business