MSc International Marketing & Business Development

MSc International Marketing & Business Development is a Masters program taught at SKEMA Business School, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1 or 2 years) options.

The MSc in International Marketing & Business Development at SKEMA Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic global marketplace. This program covers a comprehensive range of topics including international marketing strategies, consumer behavior, and business development techniques that are applicable in various cultural contexts. Students will engage in case studies, group projects, and practical assignments that simulate real-world marketing challenges.

This Master's degree typically follows a structured curriculum that includes core modules such as Global Marketing Management, Digital Marketing, and Market Research Techniques, alongside elective courses tailored to specific professional interests. Throughout the course, students develop critical thinking, analytical, and strategic planning skills that are vital for successful marketing initiatives on a global scale.

Studying at SKEMA provides a unique opportunity to immerse oneself in a multicultural environment, enhancing both personal and professional growth. France, as a leading European business hub, offers students access to a myriad of industries, networking opportunities, and insights into both European and global markets, making it an ideal location for aspiring marketing professionals.

The minimum requirements for admission in MSc International Marketing & Business Development at SKEMA Business School for all applicants (Domestic or International) are:

• program specific academic requirment set by SKEMA Business School.
• English Language OR any other language requirments as set by SKEMA Business School as pre-requiste for admission in MSc International Marketing & Business Development.

Note: Please check the university website in the link below.

Applicants to the MSc in International Marketing & Business Development are generally expected to hold a bachelor’s degree in business, marketing, or a related field. Candidates should demonstrate strong academic performance and possess relevant professional experience or internships that reflect their interest in marketing and business development. Additional qualifications such as leadership experience and involvement in extracurricular activities may also be considered positively.

International students are typically required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. An IELTS score of 6.5 or above or a TOEFL score of 90 or higher is usually expected, with no section below the required score. This ensures that students have the necessary language skills to effectively engage with the course material and participate in discussions.

Please check detail of study units at https://www.skema.edu/en/programmes

• Marketing Manager
• Brand Strategist
• Sales Executive
• Market Research Analyst
• Business Development Manager
• International Business Consultant