Mastère Spécialisé® Manager Marketing Data et Commerce Electronique is a program taught at SKEMA Business School, France. Intake: Fall. The program is offered in campus-based modes with part-time (12 mois – 448h de cours / an) options.
The Mastère Spécialisé® Manager Marketing Data et Commerce Electronique at Ecole Supérieure de Commerce de Lille is designed for those eager to excel in the dynamic fields of data-driven marketing and electronic commerce. This program delves into integrating data analysis with marketing strategies while addressing the latest trends and tools in the digital landscape.
Throughout the course, students explore various aspects of marketing data management, consumer behavior analysis, e-commerce strategies, and digital transformation. The curriculum combines theoretical knowledge with practical applications, allowing students to engage in real-world projects and case studies, fostering a comprehensive understanding of the industry.
Skills gained include advanced data analysis techniques, digital marketing proficiency, strategic thinking, and effective communication. By studying in France, students will gain insights into European markets and innovative business practices, enriching their academic experience and preparing them for a global career.
The minimum requirements for admission in Mastère Spécialisé® Manager Marketing Data et Commerce Electronique at SKEMA Business School for all applicants (Domestic or International) are:
Note: Please check the university website in the link below.
Prospective students should possess a recognized bachelor's degree or equivalent qualification in relevant fields such as marketing, business administration, or data analysis. A strong academic background with a focus on quantitative methods is encouraged. Professional experience in marketing or commerce can also be beneficial and may enhance the application.
Applicants are expected to demonstrate proficiency in English, typically requiring a minimum IELTS score of 6.5 or equivalent TOEFL score. This ensures students can engage fully in lectures, discussions, and collaborative projects throughout the program.
Please check detail of study units at https://www.skema.edu/fr/programmes
28 fully funded scholarships are listed for France. See France scholarships.