Bachelor's in Werbung und Marktkommunikation

Werbung und Marktkommunikation is a Bachelor program taught at Fachhochschule Stuttgart, Hochschule der Medien, Germany. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

Werbung und Marktkommunikation at Fachhochschule Stuttgart, Hochschule der Medien is a state degree that links disciplines to the work practice of the communications industry and reflects it scientifically. Students learn the conception of communication and advertising content, covering strategic, economic, social science, content-related, and design elements.

The course has a Regelstudienzeit of 7 semesters. The Grundstudium teaches basics in market communication, social sciences, media and communication, economics, design, and production. The Hauptstudium focuses on conception and strategy, integrated market communication, online communication, and communication and social sciences. The program includes a practical study semester, project work, guest lectures, and excursions.

After graduation, the program opens options in communication agencies and in communication departments of companies, organizations, and institutions. Example activities include planning and project management, management tasks in communication, and roles in conception, strategy, analysis, text, and graphics. Other fields include event and trade fair management, online marketing, and social media management.

Modules

• Social Media

The minimum requirements for admission in Werbung und Marktkommunikation at Fachhochschule Stuttgart, Hochschule der Medien for all applicants (Domestic or International) are:

• program specific academic requirment set by Fachhochschule Stuttgart, Hochschule der Medien.
• English Language OR any other language requirments as set by Fachhochschule Stuttgart, Hochschule der Medien as pre-requiste for admission in Werbung und Marktkommunikation.

Note: Please check the university website in the link below.

Please check detail of study units at https://hdm-stuttgart.de/studienangebot/bachelor/werbung-und-marktkommunikation/

• Communication agencies
• Communication departments of companies, organizations, and institutions
• Management tasks in the communication area, including planning or project management
• Roles in conception, strategy, analysis, text, and graphics
• Event and trade fair management
• Online marketing
• Social media management
• Self-employment

72 fully funded scholarships are listed for Germany. See Germany scholarships.