Master MA Wir Giessen

Master MA Wir Giessen is a Masters program taught at Technische Hochschule Mittelhessen, Germany. Intake: Wintersemester. The program is offered in campus-based modes with full-time (3 Semester) options.

The Technische Hochschule Mittelhessen Master “Digital and International Marketing” prepares you with foundations in digital and international marketing, strategic management, and market research. You study Digitales Marketing, International Marketing, Statistische Analyse von Konsumenten- und Nutzerdaten, Internationale Marketingforschung, and Strategisches Management, then choose a focus from the second semester: Schwerpunkt International Marketing or Schwerpunkt Digital Marketing.

The program lasts 3 Semester and includes many projects, exercises, and case studies. You can take the master bilingually in German and English, with the Schwerpunkt International Marketing available completely in English. In the third semester, you complete a Masterarbeit with a Thesis-Seminar.

Modules

• Digitales Marketing
• International Marketing
• Statistische Analyse von Konsumenten- und Nutzerdaten
• Internationale Marketingforschung
• Strategisches Management
• Social Media/Digital Marketing Projekt
• Interkulturelles Konsumentenverhalten (Cross-Cultural Consumer Behavior)
• Ausgewählte internationale Marketing- und Management-Themen
• Interkulturelle Kommunikation
• Internationales Vertriebsmanagement
• Innovations- und Change Management
• Masterarbeit

The minimum requirements for admission in Master MA Wir Giessen at Technische Hochschule Mittelhessen for all applicants (Domestic or International) are:

• program specific academic requirment set by Technische Hochschule Mittelhessen.
• English Language OR any other language requirments as set by Technische Hochschule Mittelhessen as pre-requiste for admission in Master MA Wir Giessen.

Note: Please check the university website in the link below.

Admission is stated as: Zulassungsfrei.

Zielgruppe for the Masterprogramm: Marketingbegeisterte Studierende oder junge Berufstätige mit einem ersten Abschluss in BWL oder einem verwandten Studiengang mit BWL-Anteil (mind. 50 Prozent). The page also states an interest in digital change and different cultures.

Please check detail of study units at https://thm.de/site/studium/unsere-studienangebote/digital-and-international-marketing-master-ma-wir-giessen.html

• Digital and Social Media Marketing
• Product- and brand management
• Sales and Business Development
• Digital Marketing oder Social Media Manager
• Brand Manager
• Key Account Manager
• International companies in different industries, including Cosnova, Ferrero, Fresenius, Samsung
• E-Commerce or online and social media companies, including mymuesli, TikTok, Westwing
• Marketing, advertising and media agencies, including SYZYGY
• Software and technology providers, including SAP

72 fully funded scholarships are listed for Germany. See Germany scholarships.