Technische Hochschule Mittelhessen · Germany

Digital and International Marketing MSc

Campus Masters Full Time

Visit the programme page Compare

Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Wintersemester

Introduction

Digital and International Marketing MSc is a Masters program taught at Technische Hochschule Mittelhessen, Germany. Intake: Wintersemester. The program is offered in campus-based modes with full-time (3 Semester) options.

The Technische Hochschule Mittelhessen Master of Science Digital and International Marketing teaches how companies reach target groups using suitable content and channels, use digital technologies and platforms, and work with marketing, market research, and analysis tools for international markets. Students also study how cultural differences affect effective brand management, sales, and communication.

The program runs over 3 semesters. Modules cover areas such as Digital Marketing, International Marketing, consumer and user research statistics, and international marketing research. Teaching includes a Digital Marketing project, an optional Internship/Semester Abroad/Extra Modules block, a Thesis-Seminar, and a Masterarbeit.

The program is intended for applicants who can submit a German Bachelor degree by 01 September via E-Campus. The course entry is Wintersemester, and the application submission windows are listed for international and German applicants.

Modules

Digital Marketing
International Marketing
Statistics for Consumer & User Research
International Marketing Research
Strategic Management
E-Commerce und Data-Driven Marketing
Digitale Kampagnenplanung und -steuerung
Digitale Markenführung und Kommunikation
Digital Business Models
Cross-Cultural Consumer Behavior
International Sales Management
Masterarbeit

Admission Requirements

The minimum requirements for admission in Digital and International Marketing MSc at Technische Hochschule Mittelhessen for all applicants (Domestic or International) are:

program specific academic requirment set by Technische Hochschule Mittelhessen.
English Language OR any other language requirments as set by Technische Hochschule Mittelhessen as pre-requiste for admission in Digital and International Marketing MSc.

Note: Please check the university website in the link below.

Mit deutschem Bachelorabschluss bis 01. September bewerben über E-Campus.