BSc. Marketing

BSc. Marketing is a Bachelor program taught at University for Development Studies, Ghana. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The BSc. Marketing program at the University for Development Studies is designed to equip students with the essential marketing knowledge and skills needed in today’s competitive business environment. This course covers a broad spectrum of topics such as consumer behavior, strategic marketing management, digital marketing, and market research. Each element enables students to understand how to effectively communicate value to customers and create successful marketing strategies.

The typical structure of the course includes a mix of theoretical learning and practical application. Students will engage in case studies, group projects, and internships, allowing them to apply learned concepts to real-world situations. Core modules may include Marketing Research, Brand Management, Digital Marketing, and Sales Management, among others.

By studying in this country, students have the unique opportunity to immerse themselves in a diverse cultural environment while also gaining insights into local and global market dynamics. The rich blend of theory and practice provided by the course prepares graduates to meet the demands of various industries in an increasingly globalized market.

The minimum requirements for admission in BSc. Marketing at University for Development Studies for all applicants (Domestic or International) are:

• program specific academic requirment set by University for Development Studies.
• English Language OR any other language requirments as set by University for Development Studies as pre-requiste for admission in BSc. Marketing.

Note: Please check the university website in the link below.

To be eligible for the BSc. Marketing program, applicants typically need to have completed secondary education with good grades, particularly in subjects relevant to business and economics. Relevant work experience may also be beneficial but is not always required. Applicants should demonstrate a keen interest in marketing and business-related fields.

International students are generally expected to demonstrate proficiency in English. This often involves achieving a specific score in standardized tests such as IELTS or TOEFL. Prospective students should check the university’s official requirements for exact score benchmarks.

Please check detail of study units at https://www.uds.edu.gh/academics/programmes

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Sales Manager
• Advertising Executive
• Public Relations Officer

5 fully funded scholarships are listed for Ghana. See Ghana scholarships.