Diploma in Digital Marketing

Diploma in Digital Marketing is a Diploma program taught at Athens Laboratory of Business Administration (ALBA), Greece. Intake: September. The program is offered in campus-based modes with full-time (140+ hours) options.

The Diploma in Digital Marketing is a 140+ hour program combining 67 hours of live online sessions with over 73 hours of online tutorials. It addresses marketing professionals seeking knowledge in digital marketing strategies across various digital channels. Participants study modules on digital marketing foundations, SEO, social media, content marketing, paid search, e-commerce conversion, analytics, digital transformation, AI disruption, digital PR, strategy, and more. The program includes a simulation game and a final project called Digi Day, where participants apply learned techniques to a real-life case study. It aims to prepare individuals for managerial roles in digital marketing and equip them with skills to structure, implement, and evaluate digital marketing strategies.

Modules

• Marketing before Digital
• Digital Marketing Foundations
• Search Engine Marketing (SEO)
• Email Marketing
• Display and Video Advertising
• Social Media Marketing
• Content Marketing
• Paid Search
• E-Commerce Conversion
• Website Optimization
• Analytics
• Digital Transformation in Marketing

The minimum requirements for admission in Diploma in Digital Marketing at Athens Laboratory of Business Administration (ALBA) for all applicants (Domestic or International) are:

• program specific academic requirment set by Athens Laboratory of Business Administration (ALBA).
• English Language OR any other language requirments as set by Athens Laboratory of Business Administration (ALBA) as pre-requiste for admission in Diploma in Digital Marketing.

Note: Please check the university website in the link below.

Please check detail of study units at https://alba.acg.edu/executive-development/for-individuals/professional-diploma-in-digital-marketing

1 fully funded scholarships are listed for Greece. See Greece scholarships.