MSC Marketing is a Masters program taught at City University of Hong Kong, Hong Kong. The program is offered in campus-based modes with full-time (Full-time: 1 year; Part-time: 2 years; Max Study Period: Ful) options.
The MSc Marketing at City University of Hong Kong is for people starting or further developing business careers in marketing, improving analytical skills for marketing decisions, and pursuing higher academic qualifications such as a PhD. It also supports applicants with a professional background (for example, finance or engineering) who want to strengthen understanding of customer behaviour and market opportunities. The programme focuses on advanced marketing philosophy, critical awareness of strategic marketing issues from international perspectives, and applying analytical tools and ethical standards.
Students study core courses totaling 18 credit units: Marketing Strategy and Planning, Consumer/Buyer Behaviour, Applied Marketing Research, Marketing Innovation and Practicum, Advanced Marketing Analytics, and Marketing Engineering. Electives require a minimum of 12 credit units from options such as Global Marketing, Digital Marketing, Social Media Marketing, and Advertising and Integrated Marketing Communications. Teaching is in combined mode, with weekday daytime and/or evening and Saturday daytime, using either one semester or intensive teaching mode.
The minimum requirements for admission in MSC Marketing at City University of Hong Kong for all applicants (Domestic or International) are:
Note: Please check the university website in the link below.
Applicants must hold a recognized bachelor's degree, or equivalent. preferably possess over 2 years of working experience in business. Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement.
Applicants with an IELTS overall band score of 6.0 or a TOEFL overall score of 4 will be required to pass an interview for English proficiency conducted by the concerned academic unit. All shortlisted candidates are required to attend an interview.
a score of 79 (for tests taken prior to 21 January 2026) or 4 (for tests taken from 21 January 2026 onwards) (Internet-based Test) in the Test of English as a Foreign Language (TOEFL)@#; or an overall band score of 6.0 in International English Language Testing System (IELTS) @#; or a score 450 in the new College English Test (CET6) of Chinese mainland; or other equivalent qualifications
Please check detail of study units at https://www.cb.cityu.edu.hk/en/masters/our-programmes/department-of-marketing/msc-marketing
9 fully funded scholarships are listed for Hong Kong. See Hong Kong scholarships.