Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising)

Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) is a Bachelor program taught at Hong Kong Baptist University, Hong Kong. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Communication (Hons) degree at Hong Kong Baptist University offers a comprehensive exploration into the fields of Journalism and Digital Media, as well as Public Relations and Advertising. This program is designed to equip students with both theoretical knowledge and practical skills necessary for effective communication in today's fast-paced media landscape. The curriculum is structured to provide a blend of lectures, hands-on projects, and internships, ensuring that students gain real-world experience alongside academic learning.

Throughout the course, students engage in a variety of subjects including media ethics, digital storytelling, crisis communication, and audience research. This coursework fosters critical thinking, creativity, and proficiency in advanced communication technologies. The program encourages students to develop a strong sense of social responsibility and ethical practices in their future careers.

Studying this program in Hong Kong allows students to experience a vibrant and multicultural environment, providing a unique perspective on communication practices in Asia. The city serves as a dynamic hub for media, technology, and culture, making it an ideal location for aspiring communication professionals.

The minimum requirements for admission in Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) at Hong Kong Baptist University for all applicants (Domestic or International) are:

• program specific academic requirment set by Hong Kong Baptist University.
• English Language OR any other language requirments as set by Hong Kong Baptist University as pre-requiste for admission in Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising).

Note: Please check the university website in the link below.

Applicants should have completed secondary education equivalent to the Hong Kong Diploma of Secondary Education (HKDSE) or GCE A-Level qualifications. A strong aptitude in English and a background in subjects related to communication, media, or arts is advantageous. Evidence of extracurricular involvement or any relevant work experience in communication can also enhance an application.

International applicants are typically required to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A minimum score of 6.5 in IELTS or 79 in TOEFL is usually expected, but students should verify the exact requirements based on the university's official guidelines.

Please check detail of study units at https://admissions.hkbu.edu.hk/en/

• Journalist
• Public Relations Specialist
• Digital Media Strategist
• Advertising Executive
• Content Creator
• Media Planner
• Corporate Communications Manager

9 fully funded scholarships are listed for Hong Kong. See Hong Kong scholarships.