Diploma in Digital Marketing Strategy

Diploma in Digital Marketing Strategy is a Diploma program taught at Griffith College, Ireland. Intake: October. The program is offered in campus-based modes with full-time (14 Weeks x 1 Evening (6.30pm – 9.30pm)) options.

The Griffith College Diploma in Digital Marketing Strategy teaches students the fundamentals of digital marketing, social media, and digital strategy. Students study how to develop digital campaigns through web and mobile channels, plan digital marketing, and create web properties. The course also covers content creation, managing traffic, sales conversions, writing for the web, and search engine and user experience topics.

Griffith College delivers the program as a part-time online course and also as an evening course. The program runs for 14 weeks with one evening per week from 6.30pm to 9.30pm. The online delivery is delivered live online using Zoom. Course content includes digital strategy and planning, online marketing topics, measuring digital campaigns and engagement, Google Analytics walkthrough, and social media strategy and measurement.

Modules

• Digital Strategy and Planning
• Online Marketing
• Search Engine Optimisation
• Website Optimisation
• Google AdWords
• Google Ads Certification
• Measuring Digital Campaigns and Engagement
• Walk through of Google Analytics
• Social Media
• Analysing Sales Funnel and Understanding Key Metrics
• Measuring the effectiveness of your website in producing revenue for your business
• Matching channels costs versus revenue potentials on Digital Marketing Channels

The minimum requirements for admission in Diploma in Digital Marketing Strategy at Griffith College for all applicants (Domestic or International) are:

• program specific academic requirment set by Griffith College.
• English Language OR any other language requirments as set by Griffith College as pre-requiste for admission in Diploma in Digital Marketing Strategy.

Note: Please check the university website in the link below.

Mature Students
If you are 23 years or over you can apply for this course directly using the College’s online application form.

Under 23 Years
5 O6/H7 grades in the Irish leaving certificate or equivalent award
Or
FETAC Level 5 Full Award

• All applicants must be a user of Microsoft Office.
• It is recommended that applicants have a good understanding of both written and spoken English.

Please check detail of study units at https://gcd.ie/faculties/professional-academy/courses/professional-diploma-in-digital-marketing-strategy

• Junior Digital Marketing Executive
• Digital marketing agency

23 fully funded scholarships are listed for Ireland. See Ireland scholarships.