MSc in Digital Marketing Practice

MSc in Digital Marketing Practice is a 16 months Masters program taught at Waterford Institute of Technology, Cork, Ireland. The program is offered in online and campus-based modes with full-time options. To successfully obtain MSc in Digital Marketing Practice from Waterford Institute of Technology you are required to complete 90 credit hours. After completion of MSc in Digital Marketing Practice you will be able to further continue for advance studies or start career as Marketing Manager, Digital Product Manager.

The WIT MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.

The programme has already garnered considerable recognition from the business community in the region, who recognise the need for skilled digital marketing graduates and have commented favourably on the creative and practice-led nature of the MSc. The programme is delivered using a combination of traditional classroom, digital laboratory and online teaching methodologies, while the Applied Business Project provides the student with the opportunity to engage in a live workplace digital marketing project.

The minimum requirements for admission in MSc in Digital Marketing Practice at Waterford Institute of Technology for all applicants (Domestic or International) are:

• program specific academic requirment set by Waterford Institute of Technology.
• English Language OR any other language requirments as set by Waterford Institute of Technology as pre-requiste for admission in MSc in Digital Marketing Practice.

Note: Please check the university website in the link below.

• Applicants must hold at least a Level 8 qualification at honours level in business or a related programme with strong business content.
• Applicants with a Level 8 qualification at honours level in other disciplines and relevant business experience may also be considered for entry.
• Students without a Level 8 qualification may qualify under RPL, as per WIT academic guidelines on RPL.

You need to complete 90 credit hours to successfully obtain this degree. Please check detail of study units at https://www.wit.ie/courses/msc-in-digital-marketing-practice

The programme will be completed over a sixteen-month, three semester period. The first two semesters will involve the delivery of three 10-credit modules, while Semester 3 will provide the students an opportunity to undertake the capstone 30-credit Applied Business Project, a workplace based digital marketing project that will be underpinned by the completion of a number of research oriented workshops in the early stages of Semester 3.

The programme is delivered in a flexible way, one afternoon/evening per week for 6 hours. It also integrates considerable weekly online content and regular engagement with a company on a Live Digital Project. This approach has proven very popular amongst both graduates in the workplace and undergraduates progressing on to graduate study.

You can join one of the following careers:

• Marketing Manager
• Digital Product Manager

23 fully funded scholarships are listed for Ireland. See Ireland scholarships.