Master's in AI for Marketing and Communication

AI for Marketing and Communication is a Masters program taught at Free University "Maria Santissima Assunta", Italy. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (2 years) options.

The Master's in AI for Marketing and Communication at Free University 'Maria Santissima Assunta' offers students a comprehensive exploration of how artificial intelligence is revolutionizing the fields of marketing and communication. The program is designed to equip students with cutting-edge knowledge and practical skills needed to harness AI technologies effectively within various organizational contexts.

The curriculum covers a wide range of topics, including data analysis, machine learning, customer behavior analysis, and digital marketing strategies. Students engage in hands-on projects and real-world case studies, allowing them to apply theoretical knowledge to practical situations. The course emphasizes the importance of ethical considerations in AI deployment in marketing, preparing students to navigate the complexities of modern marketing landscapes.

Studying in a vibrant and culturally rich country enhances the learning experience, providing students with diverse perspectives. Graduates will gain a robust understanding of how to leverage AI tools for strategic marketing communication, making them well-suited for competitive roles in the global job market.

The minimum requirements for admission in AI for Marketing and Communication at Free University "Maria Santissima Assunta" for all applicants (Domestic or International) are:

• program specific academic requirment set by Free University "Maria Santissima Assunta".
• English Language OR any other language requirments as set by Free University "Maria Santissima Assunta" as pre-requiste for admission in AI for Marketing and Communication.

Note: Please check the university website in the link below.

Applicants are typically required to hold a bachelor’s degree in a related field such as marketing, business, communication, or information technology. Relevant work experience is highly valued and may strengthen an application. Submission of a statement of purpose and letters of recommendation is often needed to assess the motivation and fit of candidates for the program.

International students must demonstrate proficiency in the English language. This can typically be shown through standardized tests such as IELTS or TOEFL, with specific scores required for admission. Generally, a minimum score of 6.5 in IELTS or 80 in TOEFL is expected, but students should verify exact requirements with the university.

Please check detail of study units at https://lumsa.it/it/corsi

• Marketing Analyst
• Digital Marketing Manager
• Data Scientist
• Brand Strategist
• Communications Consultant
• AI Solutions Architect
• Customer Experience Manager

52 fully funded scholarships are listed for Italy. See Italy scholarships.