Bachelor of Mass Communication

Bachelor of Mass Communication is a Bachelor program taught at Africa Nazarene University, Kenya. Intake: January, September. The program is offered in campus-based modes with full-time (4 Academic years) options.

The Bachelor of Mass Communication program prepares students to participate effectively in the mass media sector. It equips them with skills in mass communication that are socially relevant, market-driven, and sensitive to global trends. Students study the societal role of communication through various media, applying theoretical and practical aspects. The course covers communication across settings such as church, corporate, and community, addressing individual and organizational challenges. The program also covers the full scope of mass media including newspapers, radio, television, and digital platforms, and develops skills in news writing, reporting, editing, and graphics.

Modules

• Introduction to Human Communication
• Communication systems in Africa
• Introduction to Mass communication
• Speech Writing and Analysis
• News Writing and Reporting
• Theories of Mass Communication
• Intercultural Communication
• Principles of Management
• Principles of Marketing
• Criticism of Mass Media Content
• Communications Ethics
• Writing for Newspaper

The minimum requirements for admission in Bachelor of Mass Communication at Africa Nazarene University for all applicants (Domestic or International) are:

• program specific academic requirment set by Africa Nazarene University.
• English Language OR any other language requirments as set by Africa Nazarene University as pre-requiste for admission in Bachelor of Mass Communication.

Note: Please check the university website in the link below.

Overall Grade of C+ in KCSE and B- in English, or 2 principals & a Subsidiary (A’level), or Minimum GPA of 2.3 from Diploma, or Credit pass at Diploma level. Exemptions awarded to applicants with a minimum GPA of 2.7.

Please check detail of study units at https://www.anu.ac.ke/programs/bachelor-of-mass-communication