Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics

Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics is a Bachelor program taught at Asia Pacific University of Technology & Innovation (APU), Malaysia. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics offered by Asia Pacific University of Technology & Innovation (APU) equips students with a comprehensive understanding of core business principles alongside specialized expertise in artificial intelligence and data analytics.

This program is designed to meet the demands of a rapidly evolving business landscape, where AI-driven decision-making plays a crucial role in achieving organizational goals. Students will explore various aspects of business management, while delving deeper into advanced data analytics techniques that can enhance business processes and strategies.

The curriculum encompasses various modules that focus on essential business knowledge, such as marketing management, organizational behavior, and strategic management, alongside specialist modules covering AI technologies, data mining, predictive analytics, and machine learning. The course is structured to provide a balanced mix of theoretical knowledge and practical application, enabling students to utilize the latest tools and software in data analysis for business development.

Throughout the program, students will develop critical skills such as analytical thinking, problem-solving, and effective communication. Additionally, they will acquire proficiency in leveraging data to inform business decisions, enabling them to contribute effectively to data-driven strategies in a global business environment. Studying in this university’s country, students benefit from a diverse cultural setting and a vibrant academic community, which enhances their learning experience and prepares them for international career opportunities.

The minimum requirements for admission in Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics at Asia Pacific University of Technology & Innovation (APU) for all applicants (Domestic or International) are:

• program specific academic requirment set by Asia Pacific University of Technology & Innovation (APU).
• English Language OR any other language requirments as set by Asia Pacific University of Technology & Innovation (APU) as pre-requiste for admission in Bachelor of Arts (Honours) in Business Management with a specialism in AI & Business Analytics.

Note: Please check the university website in the link below.

To gain admission to the program, students typically need to meet standard academic qualifications. This includes a high school certificate or equivalent qualifications that demonstrate a solid foundation in business principles and analytical skills. A background in mathematics and information technology is generally advantageous, as it will better prepare students for the analytical components of the course.

International students are usually required to demonstrate proficiency in the English language through standardized tests such as IELTS or TOEFL. A typical score might be in the range of IELTS 6.0-6.5 or TOEFL equivalent, ensuring that students possess the necessary language skills to succeed in an English-medium academic environment.

Please check detail of study units at https://www.apu.edu.my/our-courses

• Data Analyst
• Business Intelligence Consultant
• Marketing Analyst
• Operations Manager
• AI Business Consultant
• Product Manager
• Business Development Executive

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.