Bachelor of Arts Business Management Digital Leadership

Bachelor of Arts Business Management Digital Leadership is a Bachelor program taught at Asia Pacific University of Technology & Innovation (APU), Malaysia. The program is offered in campus-based modes with full-time (3 years) options.

The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership at Asia Pacific University of Technology & Innovation (APU) focuses on management and how digital technologies shape leadership, strategy, and organisational behaviour. You develop well-researched, logical, and integrated solutions to business challenges, especially those linked to digital transformation and rapid technological change. You also study modern business management areas and digital leadership practices together.

The programme runs full time for 3 years. It includes structured study across Degree Level 1, Degree Level 2, and Degree Level 3, plus an internship/industrial training for a minimum period of 16 weeks. Core themes include management and business skills in the early stage, advanced topics such as digital marketing, research methods, and finance, and a final year project. The specialism appears on the academic transcript.

Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• Business Economics
• People Management
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship
• Introduction to Management
• Business Research Methods
• Leading Digital Business Transformation

The minimum requirements for admission in Bachelor of Arts Business Management Digital Leadership at Asia Pacific University of Technology & Innovation (APU) for all applicants (Domestic or International) are:

• program specific academic requirment set by Asia Pacific University of Technology & Innovation (APU).
• English Language OR any other language requirments as set by Asia Pacific University of Technology & Innovation (APU) as pre-requiste for admission in Bachelor of Arts Business Management Digital Leadership.

Note: Please check the university website in the link below.

Direct Entry to Level 1 of the Degree

• STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
• A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• UEC: 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Matriculation/ Foundation: Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree

• Diploma: Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)

The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

• IELTS : 5.5
• TOEFL IBT : 3.5
• Pearson (PTE) : 51
• MUET : Band 4

Please check detail of study units at https://apu.edu.my/course/bachelor-of-arts-business-management-digital-leadership

• IELTS : 5.5
• TOEFL IBT : 3.5
• Pearson (PTE) : 51
• MUET : Band 4

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.