Bachelor in Business Administration (Honours) (Marketing Management)

Bachelor in Business Administration (Honours) (Marketing Management) is a Bachelor program taught at Multimedia University, Malaysia. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor in Business Administration (Honours) with a specialization in Marketing Management at Multimedia University equips students with a comprehensive understanding of the core principles of business and marketing. This program explores various aspects of marketing, including consumer behavior, digital marketing, branding, and strategic marketing management. With a mix of theoretical foundations and practical applications, students gain critical insights into creating effective marketing strategies that align with business goals.

The typical structure of the course involves a combination of core business subjects and specialized marketing modules. Students engage in project-based learning, case studies, and group discussions, fostering collaborative skills that are essential in today’s business environment. The curriculum emphasizes the use of digital tools, enabling students to leverage modern technologies for marketing purposes.

By studying this program at Multimedia University, students benefit from access to a diverse international student body and a rich cultural experience in the destination country. Aside from academic learning, the university provides ample opportunities for internships and industry collaborations, enhancing employability and ensuring that graduates are well-prepared for the workforce.

The minimum requirements for admission in Bachelor in Business Administration (Honours) (Marketing Management) at Multimedia University for all applicants (Domestic or International) are:

• program specific academic requirment set by Multimedia University.
• English Language OR any other language requirments as set by Multimedia University as pre-requiste for admission in Bachelor in Business Administration (Honours) (Marketing Management).

Note: Please check the university website in the link below.

To be eligible for the Bachelor in Business Administration (Honours) in Marketing Management, prospective students typically need:

• A high school diploma or equivalent qualification with adequate grades in relevant subjects.
• Strong analytical skills and a good command of mathematics are beneficial.
• Relevant extracurricular activities or work experience in business or marketing can strengthen the application.

International students are generally required to demonstrate proficiency in English. This typically involves achieving a minimum score in standard English language tests:

• IELTS: A minimum overall band score, usually around 6.0 to 6.5 with no band below a specified score.
• TOEFL: A minimum score, generally considered between 70 to 90.

Please check detail of study units at https://www.mmu.edu.my/programmes-by-faculty-all/

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Executive
• Sales Manager
• Product Development Manager

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.