Master of Business Administration Marketing

Master of Business Administration Marketing is a Masters program taught at Nilai University College, Malaysia. Intake: JANUARY / JUNE / NOVEMBER. The program is offered in campus-based modes with full-time (Full time: 1 year / Part time: 2 years) options.

The Master of Business Administration (Marketing) at Nilai University builds working knowledge of marketing, consumer behavior, customer relationship marketing, and diverse marketing contexts. Students apply key concepts to market environmental analysis, segmentation, targeting and positioning, and to preparing viable marketing plans for domestic and international markets.

The programme includes core modules in Financial Management, Ethics and Business Law, Project Paper, Research Methodology, and Strategic Management. Students also complete elective modules and specialisation modules, including Consumer Behaviour, International Marketing, Marketing Management, Marketing Channels, International Logistics. A project paper on current marketing issues is required, and the programme is available full time or part time.

Modules

• Financial Management
• Ethics and Business Law
• Project Paper
• Research Methodology
• Strategic Management
• Organisational Management
• Managerial Economics
• Operations Management
• Consumer Behaviour
• International Marketing
• Marketing Management
• Marketing Channels

The minimum requirements for admission in Master of Business Administration Marketing at Nilai University College for all applicants (Domestic or International) are:

• program specific academic requirment set by Nilai University College.
• English Language OR any other language requirments as set by Nilai University College as pre-requiste for admission in Master of Business Administration Marketing.

Note: Please check the university website in the link below.

Bachelor’s degree (Level 6, MQF) in a related field

• Pass with a minimum CGPA of 2.50; OR
• Pass with a minimum CGPA of 2.00-2.50 may require an internal assessment

Bachelor's degree (Level 6, MQF) in a non-related field

• Pass with a minimum CGPA of 2.00 with relevant working experiences may require an internal assessment; OR
• Pass with a minimum CGPA of 2.00 and without relevant working experience, may require to pass prerequisite courses

Admission to Master of Business Administration programmes by Coursework through APEL.

To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.

• MUET: 4.0
• IELTS: 6.0
• TOEFL: 8.5 (Ess OL) / 60 (iBT)
• Pearson: 59
• Linguaskill Online: 169

Please check detail of study units at https://nilai.edu.my/programme/master-of-business-administration-marketing

• MUET: 4.0
• IELTS: 6.0
• TOEFL: 8.5 (Ess OL) / 60 (iBT)
• Pearson: 59
• Linguaskill Online: 169

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.