Bachelor of Business Digital Marketing Honours

Bachelor of Business Digital Marketing Honours is a Bachelor program taught at Saito College, Malaysia. The program is offered in campus-based modes with full-time (3 Years / 6 Semesters) options.

The Bachelor of Business (Digital Marketing) (Honours) at Saito College focuses on managing business and marketing aspects of an organisation with an emphasis on digital marketing. Students learn to adapt marketing theories to digital marketing, social media marketing, search marketing, and content marketing, along with related business skills in digital communication, critical thinking, and innovative business tools.

The programme is full time and runs for 3 Years / 6 Semesters. Learning is delivered through group work and projects with industry partners, using real case studies. Students also take part in business coaching and mentoring through Digital Marketing Consultants (DMC), with opportunities to engage in real projects in the company setting.

Modules

• Principles of Marketing
• Principles of Management
• Business English / English
• Accounting
• Microeconomics
• Management Information Systems
• Digital Marketing
• Brand Management
• Web Design
• Social Media & Mobile Marketing
• Electronic Marketing
• Digital Content Marketing

The minimum requirements for admission in Bachelor of Business Digital Marketing Honours at Saito College for all applicants (Domestic or International) are:

• program specific academic requirment set by Saito College.
• English Language OR any other language requirments as set by Saito College as pre-requiste for admission in Bachelor of Business Digital Marketing Honours.

Note: Please check the university website in the link below.

The minimum entry requirement for the degree programme is one of the following:

• Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (CGPA 2.0) in 2 subjects
• A pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English
• Unified Examination Certificate (UEC)
• Minimum of 5 B’s and pass English and Mathematics.
• Matriculation / Foundation from any IPTS / IPTA / Institution
• Allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.00
• Diploma (level 4) Minimum of CGPA 2.00

Please check detail of study units at https://saito.edu.my/bachelor-of-business-digital-marketing-honours

• Digital Business Analyst
• Social Media Specialist
• Digital Marketing Specialist
• Content Strategist
• Lead Generation Strategist
• Senior Global Brand Specialist
• SEO Analyst
• Digital Media Analyst
• Product Content Specialist
• Web Analyst

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.