BSc Business and Management (Marketing)

BSc Business and Management (Marketing) is a Bachelor program taught at University of Reading Malaysia, Malaysia. Intake: April, September. The program is offered in campus-based modes with full-time (3 years; 4 years with optional placement year) options.

BSc Business and Management (Marketing) at University of Reading Malaysia develops marketing expertise, strategic thinking, and managerial skills. You study consumer behaviour, digital marketing, branding, marketing communications, and business strategy, alongside business management topics such as data analytics, organisational behaviour and human resource management, and accounting for managers.

The programme is delivered full time and runs for 3 years, or 4 years with an optional placement year. It is structured across year 1, year 2, and year 3, with optional modules in year 3, including Digital Marketing and additional electives such as International Marketing and Cross Cultural Marketing.

Modules

• Management Debates: Ways of Thinking About Business
• Developing Professional Excellence
• Business in Practice: Markets, Marketing and Management
• Business in Practice: Accounting for Managers
• Business in Practice: Data Analytics
• Building Competitive Advantage: Business Strategy and Operations
• Managing Work and People: Organisational Behaviour and Human Resource Management
• Marketing Essentials
• Social Responsibility in Action
• Consumer Behaviour
• Branding Theory and Practice
• Developing Personal Leadership

The minimum requirements for admission in BSc Business and Management (Marketing) at University of Reading Malaysia for all applicants (Domestic or International) are:

• program specific academic requirment set by University of Reading Malaysia.
• English Language OR any other language requirments as set by University of Reading Malaysia as pre-requiste for admission in BSc Business and Management (Marketing).

Note: Please check the university website in the link below.

Entry requirements: null

English requirements: null

Please check detail of study units at https://www.reading.edu.my/academics/programmes/undergraduate/bsc-business-and-management-marketing

• Reputable firms locally and within the region
• Marketing, business and management roles