Master of Science Digital Marketing

Master of Science Digital Marketing is a Masters program taught at University of Southampton Malaysia, Malaysia. Intake: September. The program is offered in campus-based modes with full-time (1 year) options.

The Master of Science Digital Marketing at University of Southampton Malaysia is a one-year, full-time postgraduate programme. It combines digital analytics, marketing strategy, integrated marketing communications, and data-led decision-making. Students study core modules including Building Customer Insight, Integrated Marketing Communication Design, Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility, Research Methods for Marketing, Digital Analytics, Digital Marketing Strategy, and a Dissertation for Marketing.

Students can also choose optional modules in Digital Marketing Applications and Services Marketing. Optional modules depend on availability, including fulfilment of the minimum enrolment requirement for the module and other relevant conditions. Teaching follows a full-time delivery model in Malaysia.

The programme is designed for graduates and professionals seeking specialised knowledge and skills in digital marketing. It can prepare graduates for specialist and strategic marketing roles, including Account Manager, Business Intelligence Analyst, Digital Marketing Manager, Media Strategist, Head of Digital Solutions, and SEO/SEM Specialist.

Modules

• Building Customer Insight
• Integrated Marketing Communication Design
• Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
• Research Methods for Marketing
• Digital Analytics
• Digital Marketing Strategy
• Dissertation for Marketing
• Digital Marketing Applications
• Services Marketing

The minimum requirements for admission in Master of Science Digital Marketing at University of Southampton Malaysia for all applicants (Domestic or International) are:

• program specific academic requirment set by University of Southampton Malaysia.
• English Language OR any other language requirments as set by University of Southampton Malaysia as pre-requiste for admission in Master of Science Digital Marketing.

Note: Please check the university website in the link below.

A Bachelor’s degree from a recognised institution in Malaysia with a minimum CGPA of 3.0 out of 4.0, or a 2:1 degree or equivalent qualification in a relevant subject.

These are our typical entry requirements. If your qualifications fall outside these requirements, we encourage you to contact us for an individual assessment of your predicted or achieved results.

IELTS 6.5, minimum 6.0 in all components

Please check detail of study units at https://southamptonmalaysia.edu.my/study-at-uosm/postgraduate-taught/business/master-of-science-digital-marketing

• Account Manager
• Business Intelligence Analyst
• Digital Marketing Manager
• Media Strategist
• Head of Digital Solutions
• SEO/SEM Specialist