Bachelor of Business (Honours) in Business Analytics and Digital Marketing

Bachelor of Business (Honours) in Business Analytics and Digital Marketing is a Bachelor program taught at University Tun Abdul Razak, Malaysia. Intake: March, July and November. The program is offered in campus-based modes with full-time (3 Years) options.

The Bachelor of Business (Honours) in Business Analytics and Digital Marketing at University Tun Abdul Razak provides students with a comprehensive understanding of how data-driven analytics can enhance marketing strategies in the modern business landscape. This course covers key areas such as data analysis, digital marketing, consumer behavior, and strategic decision-making, laying a solid foundation for students to effectively navigate the digital marketplace.

Students will engage in hands-on learning through practical projects and case studies, allowing them to apply theoretical knowledge to real-world situations. The program emphasizes analytical thinking and data interpretation, equipping students with essential skills in data visualization, digital content creation, and performance analytics. Additionally, students will explore the ethical implications and privacy considerations surrounding digital marketing.

The course structure includes core modules focused on business analytics techniques and digital marketing strategies, alongside elective options that allow students to tailor their learning experience according to their interests. Studying in this vibrant country provides international students with a unique perspective on multicultural business practices while gaining insights into the rapidly evolving digital economy.

The minimum requirements for admission in Bachelor of Business (Honours) in Business Analytics and Digital Marketing at University Tun Abdul Razak for all applicants (Domestic or International) are:

• program specific academic requirment set by University Tun Abdul Razak.
• English Language OR any other language requirments as set by University Tun Abdul Razak as pre-requiste for admission in Bachelor of Business (Honours) in Business Analytics and Digital Marketing.

Note: Please check the university website in the link below.

To be considered for admission into the Bachelor of Business (Honours) in Business Analytics and Digital Marketing, applicants typically need

• A recognized secondary education qualification such as O-Levels, A-Levels, or equivalent
• A strong academic background in subjects related to mathematics, business, or economics
• Completion of a pre-university program (such as Foundation Studies) may be accepted

International applicants are generally required to demonstrate proficiency in English. This may typically include

• IELTS score of at least 6.0 or equivalent
• TOEFL score meeting university standards
• Alternative English proficiency tests may also be considered

Please check detail of study units at https://unirazak.edu.my/programmes/

• Digital Marketing Specialist
• Business Data Analyst
• Marketing Manager
• Social Media Strategist
• E-commerce Consultant
• Market Research Analyst