Bachelor of Arts in Advertising (Honours)

Bachelor of Arts in Advertising (Honours) is a Bachelor program taught at Xiamen University Malaysia, Malaysia. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia is designed to equip students with a comprehensive understanding of the advertising industry and its dynamics. The course covers various aspects of advertising, including creative strategies, consumer behavior, media planning, and digital marketing. Students will gain insights into both traditional and modern advertising techniques, emphasizing practicality and real-world application.

Throughout the program, students will engage in hands-on projects, case studies, and collaborative work with industry practitioners. The curriculum is structured to help students develop their creative thinking, analytical skills, and teamwork abilities. Additionally, the inclusion of internships during the course provides invaluable exposure to the advertising sector, enhancing their readiness for the job market.

Studying in Malaysia, known for its multicultural environment and emerging digital landscape, offers students unique advantages. Students will not only immerse themselves in diverse cultures but also have the opportunity to analyze regional advertising trends and consumer preferences, preparing them for a global career in advertising.

The minimum requirements for admission in Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia for all applicants (Domestic or International) are:

• program specific academic requirment set by Xiamen University Malaysia.
• English Language OR any other language requirments as set by Xiamen University Malaysia as pre-requiste for admission in Bachelor of Arts in Advertising (Honours).

Note: Please check the university website in the link below.

To enroll in the Bachelor of Arts in Advertising (Honours), students are typically required to have completed their secondary education with a strong emphasis on subjects such as English and the arts. A minimum of 5 credits in relevant subjects is often necessary. Strong communication, creativity, and critical thinking skills are also crucial for prospective students.

International students are generally expected to demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. A minimum IELTS score of around 6.0 or a TOEFL score of 550 is commonly required. Specific requirements may vary, so students should verify acceptable scores with the university.

Please check detail of study units at https://www.xmu.edu.my/undergraduate-programmes

• Advertising Account Executive
• Brand Manager
• Media Planner
• Creative Director
• Marketing Consultant
• Digital Marketing Specialist