Marketing, E-business & Digital Strategy

Marketing, E-business & Digital Strategy is a Masters program taught at Ecole des Hautes Etudes Commerciales MAROC, Morocco. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Master's Degree in Marketing, E-business & Digital Strategy at Ecole des Hautes Etudes Commerciales MAROC offers a comprehensive curriculum designed to equip students with the essential skills and knowledge for thriving in today’s fast-paced digital economy. This program covers various aspects of marketing, including consumer behavior, digital product development, and multi-channel strategies. Students will engage in hands-on projects that mimic real-world challenges, allowing them to apply theoretical concepts to practical scenarios.

The typical structure of the program includes coursework in digital marketing strategies, data analytics, and e-commerce management. Students will explore how to leverage technologies to optimize marketing efforts and enhance consumer engagement. Through collaborative projects and case studies, they will also develop critical thinking and strategic planning abilities.

Studying in Morocco not only immerses students in a rich cultural and historical context but also provides them with insights into emerging markets. The country is becoming a hub for digital innovation and offers numerous networking opportunities with local businesses and startups, making it an ideal environment for aspiring marketing professionals.

The minimum requirements for admission in Marketing, E-business & Digital Strategy at Ecole des Hautes Etudes Commerciales MAROC for all applicants (Domestic or International) are:

• program specific academic requirment set by Ecole des Hautes Etudes Commerciales MAROC.
• English Language OR any other language requirments as set by Ecole des Hautes Etudes Commerciales MAROC as pre-requiste for admission in Marketing, E-business & Digital Strategy.

Note: Please check the university website in the link below.

Applicants for the Master's Degree in Marketing, E-business & Digital Strategy are typically expected to possess a Bachelor’s degree in a related field such as Business, Marketing, Communications, or Economics. A strong academic background, along with relevant work experience or internships in marketing or digital fields, is preferred. Candidates should also demonstrate leadership capabilities and a passion for innovation in the digital landscape.

International applicants are generally required to demonstrate proficiency in English, which is often assessed through standardized tests. A typical expectation may include an IELTS score of 6.5 or a TOEFL score of 90. However, specific requirements can vary, so students should verify details before applying.

Please check detail of study units at https://hec.ac.ma/programme-grande-ecole

• Digital Marketing Manager
• E-commerce Specialist
• Brand Strategist
• Market Research Analyst
• Content Marketing Specialist
• Social Media Manager
• Business Development Manager

4 fully funded scholarships are listed for Morocco. See Morocco scholarships.