MS Business Analytics

The MS BA program aims to develop problem-solving skills among the students through an in-depth understanding of business analytics. This program develops unique skills in the students to analyze, synthesize and visually present data related to numerous fields of management sciences i.e., marketing, management, HR, operations and finance. The graduates of the MS BA program will be equipped with in-demand skills and knowledge required for success in their professional careers. The program is designed in a way that students with no background in business studies may also take admission in this program. However, depending on the undergraduate degree, students will be required to study deficiency courses.

• A degree earned from a recognized university after 16 years of education with at least 60% marks or a CGPA of at least 2.0 (on a scale of 4.0).

You need to complete 33 credit hours to successfully obtain this degree. Please check detail of study units at http://lhr.nu.edu.pk/fsm/programDetails/MS%20(Business%20Analytics)

The key learning outcomes of the MS BA program are to enable our graduates: 

• To execute effective management and analysis of data for informed decision making in the business settings.
• To demonstrate enhanced understanding of statistical and non-statistical methodologies including regression analysis, cluster analysis, non-linear models, text analysis and prescriptive and predictive modeling, and develop skills to visually present data
• To have expertise in using various statistical software packages e.g., R, STATA, Python, and SPSS.
• To exhibit effective collaboration and leadership skills.
• To have knowledge of the ethical and legal issues in data gathering, analysis and make ethically and culturally informed decisions in structured or unstructured and ambiguous situations.
• To communicate technical information to both technical and non-technical audiences in speech, in writing and graphically.
• To critically analyze, synthesize and solve complex unstructured business problems and encourage an aptitude for business improvement, innovation and entrepreneurial action.

You can join one of the following careers:

• Business Analytic Consultant
• Business Analyst
• Data Analyst