Bachelor of Science in Business Administration Major in Marketing Management

Bachelor of Science in Business Administration Major in Marketing Management is a Bachelor program taught at University of Santo Tomas, Philippines. Intake: August to November of each year. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Science in Business Administration, major in Marketing Management, is offered by the College of Commerce and Business Administration – Department of Marketing Management at the University of Santo Tomas. The program focuses on the interrelationship of functional areas of business and equips students with technical and practical knowledge for informed business decision-making.

Students study marketing topics including marketing research, distribution management, product management, brand management, personal selling, pricing management, and Internet management. The curriculum includes courses such as Business Statistics, Marketing Research, Consumer Behavior, Distribution Management, Retail Marketing, Integrated Marketing Communications, Brand Management, and Services Marketing. Teaching and assessments may be delivered through online or blended learning for the First Term, using synchronous and/or asynchronous classes.

Modules

• COM 501
• COM 505
• COM 508
• COM 5022
• FIL
• NSTP 1
• PATH-FIT 2
• PURPCOM
• STS
• THY 1
• COM 502
• COM 505

The minimum requirements for admission in Bachelor of Science in Business Administration Major in Marketing Management at University of Santo Tomas for all applicants (Domestic or International) are:

• program specific academic requirment set by University of Santo Tomas.
• English Language OR any other language requirments as set by University of Santo Tomas as pre-requiste for admission in Bachelor of Science in Business Administration Major in Marketing Management.

Note: Please check the university website in the link below.

Please check detail of study units at https://www.ust.edu.ph/academics/programs/bachelor-of-science-in-business-administration-major-in-marketing-management

• Management Trainee in Marketing
• Account Executive
• PR Advertising Assistant
• Marketing Assistant / Coordinator
• Sales Associate
• Marketing Events Officer
• Marketing Analyst/Researcher
• Product/Brand Assistant
• Events Management Associate
• Marketing Manager
• Product/Brand Manager
• Media Planner
• Marketing Director
• Distributions Officer/Manager
• Social Media Specialist
• Marketing Consultant
• Public Relations Officer
• Social Media Manager

2 fully funded scholarships are listed for Philippines. See Philippines scholarships.