Master in Marketing

Master in Marketing is a Masters program taught at Instituto Superior de Gestão - ISG, Portugal. The program is offered in campus-based modes with full-time (2 Years / 4 Semesters) options.

The Master in Marketing provides advanced education in scientific areas of marketing and encourages research. Students learn to apply marketing knowledge using concepts, models, and traditional theories, with attention to new developments in company-client relationships and information technologies. The course lasts two years and includes four semesters. The first two semesters cover core marketing subjects while the last two involve a dissertation, project, or internship. The program is designed for graduates in management, marketing, advertising, public relations, or related fields, and for professionals looking to enhance skills in marketing services, industrial marketing, international marketing, and consumer goods marketing. It prepares students for professional marketing roles and further academic study at the doctoral level.

Modules

• Fundaments of Marketing
• Strategic Marketing
• Society & Consumer Behaviour
• Study & Analysis of Markets (Marketing Research)
• Distribution & Sales Policies
• Electronic Commerce & E-Marketing
• Product & Brand Management (Branding)
• Marketing Communication
• Innovation & Development of New Products & Services
• Marketing of Services
• Industrial Marketing(Business-to-Business)
• International Marketing

The minimum requirements for admission in Master in Marketing at Instituto Superior de Gestão - ISG for all applicants (Domestic or International) are:

• program specific academic requirment set by Instituto Superior de Gestão - ISG.
• English Language OR any other language requirments as set by Instituto Superior de Gestão - ISG as pre-requiste for admission in Master in Marketing.

Note: Please check the university website in the link below.

Graduate degree holders in Management, Marketing, Advertising & Public Relations and other areas seeking marketing skills; experienced professionals wanting knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing.

Please check detail of study units at https://www.isg.pt/2015/01/30/master-in-marketing

11 fully funded scholarships are listed for Portugal. See Portugal scholarships.