Master of Science in Marketing Science
Introduction
Master of Science in Marketing Science is a Masters program taught at Nanyang Technological University, Singapore. The program is offered in campus-based modes with full-time (One-year full-time) options.
The Master of Science in Marketing Science at Nanyang Business School (NTU) develops marketing expertise across consumer insights, marketing frameworks, consumer psychology, and marketing technology. The curriculum covers core topics including Branding, Consumer Psychology, Digital Marketing, Integrated Marketing Communications, Marketing Analytics, Marketing Research, and Strategic Marketing, plus electives such as Consumer Neuroscience & Neuromarketing and Data Driven Marketing.
The programme is full-time and structured over three trimesters within a year. It includes 7 core courses and 3 elective courses. Teaching uses a practice-oriented approach with interactive classes. An optional internship module is available and takes place from July to December after completion of all modules in Trimester 3.
Modules
- Branding
- Consumer Psychology
- Digital Marketing
- Integrated Marketing Communications
- Marketing Analytics
- Marketing Research
- Strategic Marketing
- B2B Marketing
- Consumer Neuroscience & Neuromarketing
- Customer-Driven Entrepreneurship
- Data Driven Marketing
- Ethnography in PracticeFinance for Marketing Decisions
Admission Requirements
The minimum requirements for admission in Master of Science in Marketing Science at Nanyang Technological University for all applicants (Domestic or International) are:
- program specific academic requirment set by Nanyang Technological University.
- English Language OR any other language requirments as set by Nanyang Technological University as pre-requiste for admission in Master of Science in Marketing Science.
Note: Please check the university website in the link below.
Applicants are required to meet the admission requirements below:
- A good Bachelor's degree from any discipline
- GMAT or GRE score is optional
- TOEFL/IELTS for applicants whose first degree was taught in a language other than English
- Work experience is not required
Minimum admission requirements are listed, and meeting these criteria does not guarantee admission, as selection is competitive.
- TOEFL: 9705 (institutional code)
- IELTS: null
TOEFL/IELTS is for applicants whose first degree was taught in a language other than English.
Courses Units
Please check detail of study units at https://ntu.edu.sg/education/graduate-programme/master-of-science-in-marketing-science
More Information
- TOEFL: 9705 (institutional code)
- IELTS: null
TOEFL/IELTS is for applicants whose first degree was taught in a language other than English.
Scholarships
24 fully funded scholarships are listed for Singapore. See Singapore scholarships.