Máster Universitario en Marketing Digital

Máster Universitario en Marketing Digital is a Masters program taught at Centro Universitario Villanueva, Spain. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (10 months) options.

The Máster Universitario en Marketing Digital at Centro Universitario Villanueva trains students to design, execute, and optimize digital marketing strategies in real business and communication settings. Coursework covers advanced client analytics, user-centered design, digital marketing planning, digital advertising and SEM, social media marketing, inbound marketing and SEO, and mobile marketing, alongside external academic internships and a Master’s final project.

Learning is practical and ActiveLearningV+, built around real campaigns, professional media simulations, and analysis of digital metrics tied to business objectives. Students work on branding and social ads, optimize SEO/SEM, and develop a professional portfolio through project-based assessment. The program is delivered in a semipresential format and includes internships in collaborating agencies, companies, and multinationals linked to the digital environment. The program includes work with tools such as Meta Ads, TikTok Ads, Google Ads, Google Analytics, HubSpot, and SEMrush.

Modules

• Analítica Avanzada de Clientes
• Diseño Centrado en el Usuario
• Plan de Marketing Digital
• Publicidad Digital y SEM
• Social Media Marketing
• Inbound Marketing y SEO
• Mobile Marketing
• Prácticas Académicas Externas
• Trabajo Fin de Máster

The minimum requirements for admission in Máster Universitario en Marketing Digital at Centro Universitario Villanueva for all applicants (Domestic or International) are:

• program specific academic requirment set by Centro Universitario Villanueva.
• English Language OR any other language requirments as set by Centro Universitario Villanueva as pre-requiste for admission in Máster Universitario en Marketing Digital.

Note: Please check the university website in the link below.

Please check detail of study units at https://www.villanueva.edu/master-marketing-digital/

• Digital Strategist
• Account Manager
• Analista de datos / Performance Specialist
• Social Media Manager
• Responsable de comunicación digital
• Creativo digital
• Especialista en SEO/SEM
• Content Manager
• Community Manager
• E-commerce Manager
• Trafficker digital
• Especialista en CRO
• Growth Marketer
• Emprendedor digital

9 fully funded scholarships are listed for Spain. See Spain scholarships.