Bachelor of Arts in Media Communication

Bachelor of Arts in Media Communication is a Bachelor program taught at American University of Sharjah, UAE. The program is offered in campus-based modes with full-time options.

The Bachelor of Arts in Media Communication at American University of Sharjah prepares students to combine digital storytelling and technical digital knowledge to create and manage content for corporate and non-profit sectors. The program has two concentrations: Journalism and Integrated Marketing Communications (IMC).

Students complete general education and media communication major requirements that include digital video skills, media theory, writing for media, media research methods and data analytics, and media law and ethics. Degree requirements also include five weeks or 240 hours of on-the-job training (MDC 497) with a professional firm, plus concentration courses and electives.

Modules

• MDC 101 Digital Video Skills I
• MDC 150 Introduction to Media Communication
• MDC 225 Media Theory
• MDC 231 Writing for Media
• MDC 311 Media Research Methods and Data Analytics
• MDC 321 Media Law and Ethics
• MDC 497 Media Communication Internship
• MDC 222 Principles of Integrated Marketing Communications
• MDC 322 Case Studies in Integrated Marketing Communications
• MDC 323 Multiplatform Media Planning
• MDC 326 Content Creation for Integrated Marketing Communications
• MDC 424 Social Media Strategies

The minimum requirements for admission in Bachelor of Arts in Media Communication at American University of Sharjah for all applicants (Domestic or International) are:

• program specific academic requirment set by American University of Sharjah.
• English Language OR any other language requirments as set by American University of Sharjah as pre-requiste for admission in Bachelor of Arts in Media Communication.

Note: Please check the university website in the link below.

Admission to the program follows the university’s undergraduate admission requirements.

• AUS students transferring into the program must have achieved a minimum cumulative GPA of 2.00.
• Students who do not meet the minimum cumulative GPA requirement must consult with the department.
• If advised by the department to complete MDC 150, MDC 225 and MDC 231, students who successfully complete the three courses with a minimum average of 2.50 will be admitted into the program.

For more details, please check with the head of the department or the college associate dean.

Please check detail of study units at https://www.aus.edu/cas/department-of-media-communication/bachelor-of-arts-in-media-communication

9 fully funded scholarships are listed for UAE. See UAE scholarships.