Jumeira University · UAE

Bachelor of Business Administration with Concentration in Marketing

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

AED

Introduction

Bachelor of Business Administration with Concentration in Marketing is a Bachelor program taught at Jumeira University, UAE. The program is offered in campus-based modes with full-time (4 Years) options.

The Bachelor of Business Administration with Concentration in Marketing at Jumeira University is a 120-credit-hour undergraduate program that prepares students for strategic marketing roles. Students study marketing within a framework aligned to Chartered Marketing Analyst (CMA) competencies, covering brand management, digital marketing, consumer behavior, market research, and corporate marketing strategy. The program also emphasizes global business trends and practices and business decision-making using emerging technological solutions.

Learning is delivered with an AI-embedded learning ecosystem. AI support tools, AI-embedded assessments, real-time learning analytics, and AI-generated case summaries support marketing modules. Students receive adaptive learning pathways, intelligent content recommendations, and writing and accessibility support. The program includes industry-focused exposure through international marketing campaign projects and a 100% guaranteed internship for every eligible student.

Modules

BBA Courses with Concentration in Marketing
AI-Embedded Learning Ecosystem

Admission Requirements

The minimum requirements for admission in Bachelor of Business Administration with Concentration in Marketing at Jumeira University for all applicants (Domestic or International) are:

program specific academic requirment set by Jumeira University.
English Language OR any other language requirments as set by Jumeira University as pre-requiste for admission in Bachelor of Business Administration with Concentration in Marketing.

Note: Please check the university website in the link below.

Courses Units

Please check detail of study units at https://ju.ac.ae/courses/bachelor-of-business-administration-with-concentration-in-marketing

Scholarships

9 fully funded scholarships are listed for UAE. See UAE scholarships.