Bachelor of Psychological Science (Marketing) is a Bachelor program taught at University of Wollongong - Dubai Campus, UAE. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.
The Bachelor of Psychological Science (Marketing) program at the University of Wollongong - Dubai Campus is designed to blend the principles of psychology with marketing strategies, creating a unique, interdisciplinary approach to understanding consumer behavior. This degree offers students a comprehensive understanding of how psychological theories and concepts can be applied within marketing to enhance customer engagement and drive business success.
The program structure includes core modules covering foundational psychological principles, research methods, and marketing strategies, as well as specialized electives that allow students to explore areas such as digital marketing, consumer psychology, and branding. The coursework is designed to equip students with analytical skills, creativity, and critical thinking abilities—essential tools for navigating the complexities of modern marketing environments.
Students will engage in practical learning experiences through projects, case studies, and collaborative assignments, allowing them to apply what they learn in real-world contexts. Studying in the multicultural environment of Dubai provides a unique opportunity to understand global marketing trends and consumer dynamics in a rapidly evolving marketplace.
The minimum requirements for admission in Bachelor of Psychological Science (Marketing) at University of Wollongong - Dubai Campus for all applicants (Domestic or International) are:
Note: Please check the university website in the link below.
Applicants are typically required to have completed secondary education equivalent to the local high school diploma. A strong background in social sciences or business subjects is advantageous. Additional qualifications may include completion of relevant foundation courses or diplomas, depending on the applicant’s educational background.
International students generally need to demonstrate proficiency in English through standardized tests. Typical requirements are an IELTS score of 6.0 or higher, or equivalent TOEFL scores, with no individual band lower than 5.5. Some variations may apply based on the applicant's previous education medium.
Please check detail of study units at https://www.uowdubai.ac.ae/degrees
9 fully funded scholarships are listed for UAE. See UAE scholarships.