Advertising and Digital Marketing BA (Hons)

Advertising and Digital Marketing BA (Hons) is a Sep 27, Nov 27, Jan 28, Mar 28, May 28, Jul 28 Bachelor program taught at Coventry University, UK. The program is offered in campus-based modes with full-time (4 years) options.

Coventry University’s BA (Hons) Advertising and Digital Marketing focuses on creative strategy and digital practice for planning and delivering advertising and marketing campaigns. Students study areas including content marketing and brand storytelling, integrated digital campaigns and omnichannel strategies, community building and social media engagement, big data and marketing analytics, and crisis communication and reputation management. The course supports development as an ethical and socially responsible communicator with an emphasis on global awareness.

Teaching is full-time, with an option for a sandwich format. The programme includes a shared first year with closely related courses, with common first year modules such as People and Organisations, Marketing, Digital and Social Media, and Analytics for Decision-Making. Learning is practice-led, with opportunities to design, execute, and evaluate campaigns using industry-standard software in the specialist DigiComm Lab. CIM Accredited Degree recognition includes possible module exemptions through CIM requirements.

Modules

• People and Organisations
• Marketing, Digital and Social Media
• Analytics for Decision-Making

The minimum requirements for admission in Advertising and Digital Marketing BA (Hons) at Coventry University for all applicants (Domestic or International) are:

• program specific academic requirment set by Coventry University.
• English Language OR any other language requirments as set by Coventry University as pre-requiste for admission in Advertising and Digital Marketing BA (Hons).

Note: Please check the university website in the link below.

Applicants typically require a minimum of 3 A-levels or equivalent qualification. Previous studies in marketing, business, or social sciences may be advantageous. Candidates are also assessed on their personal statement and motivation for pursuing this degree.

Please check detail of study units at https://www.coventry.ac.uk/course-structure/ug/fbl/advertising-and-digital-marketing-ba/?term=2027-28

Students are generally expected to achieve a minimum IELTS score of 6.5 or equivalent in other English proficiency tests, with no individual component below 5.5. Prospective students should check specific requirements as they may vary.

85 fully funded scholarships are listed for UK. See UK scholarships.