Advertising MA
Introduction
Advertising MA is a Masters program taught at Academy of Art University, USA. The program is offered in campus-based modes with full-time options.
The Advertising & Branded Media Technology MA at Academy of Art University helps students build technical skills for careers in advertising. Students focus on subjects in advertising and creative development, including art direction, copywriting, campaign work, and AI for advertising. The program also includes design thinking and visual communication, typography, digital graphics, and motion graphics and video.
Students take major coursework that totals 33 units, plus graduate liberal arts coursework of 3 units.
Major classes include ADV 602 Art Direction, ADV 604 Copywriting, ADV 606 Campaign, ADV 623 Humans, Not Consumers: How Human Insights Drive Brand Strategy, ADV 634 AI for Advertising, ADV 646 Advanced Campaign, COM 690 Your Media Portfolio, GR 616 Design Thinking & Visual Communication, GR 617 Type Forms, IXD 600 Digital Graphics, and IXD 613 Motion Graphics and Video. Completion includes a Final Portfolio Review.
Modules
- ADV 602 Art Direction
- ADV 604 Copywriting
- ADV 606 Campaign
- ADV 623 Humans, Not Consumers: How Human Insights Drive Brand Strategy
- ADV 634 AI for Advertising
- ADV 646 Advanced Campaign
- COM 690 Your Media Portfolio
- GR 616 Design Thinking & Visual Communication
- GR 617 Type Forms
- IXD 600 Digital Graphics
- IXD 613 Motion Graphics and Video
Admission Requirements
The minimum requirements for admission in Advertising MA at Academy of Art University for all applicants (Domestic or International) are:
- program specific academic requirment set by Academy of Art University.
- English Language OR any other language requirments as set by Academy of Art University as pre-requiste for admission in Advertising MA.
Note: Please check the university website in the link below.
Successful completion of Final Portfolio Review
Minimum grade of C in all required 36 units
Minimum 2.0 cumulative GPA and the following Academic Study requirement: 1 Art Historical Awareness & Aesthetic Sensitivity course
Courses Units
Please check detail of study units at https://academyart.edu/academics/advertising/degrees/advertising-ma
Scholarships
80 fully funded scholarships are listed for USA. See USA scholarships.