Fashion Merchandising MA

Fashion Merchandising MA is a Masters program taught at Academy of Art University, USA. The program is offered in campus-based modes with full-time (18 months) options.

The Fashion Merchandising MA at Academy of Art University builds skills for fashion merchandising and management. Students study major areas of fashion business, including industry dynamics, marketing strategy, merchandising principles, retail strategy, product planning and sourcing, and fashion product planning through seasonal financial planning, assortment planning, vendor negotiation, and inventory management. The program also includes fiber and function through hands-on analysis of fabric swatches and raw materials.

Coursework covers digital techniques for creating concept boards, branding, merchandising and production documents, and marketing collateral. Students also learn visual merchandising concepts for fashion branding and create visual merchandising designs and displays for retail marketing channels. Professional practices include developing professional personal branding, job search materials, digital and physical portfolios, and preparation for job interviews. The program is available online and on campus.

Modules

• FSH 616 Fashion Business: Industry Dynamics
• FSH 630 Fashion Business: Marketing Strategy
• FSH 631 Fashion Business: Merchandising Principles
• FSH 633 Fashion Business: Retail Strategy
• FSH 634 Fiber and Function: Textiles Across Industries
• FSH 637 Fashion Business: Product Planning & Sourcing
• FSH 643 Fashion Business: Digital Techniques
• FSH 675 Fashion Business: Visual Merchandising: Image & Brand
• FSH 700 Professional Practices and Portfolio for Fashion

The minimum requirements for admission in Fashion Merchandising MA at Academy of Art University for all applicants (Domestic or International) are:

• program specific academic requirment set by Academy of Art University.
• English Language OR any other language requirments as set by Academy of Art University as pre-requiste for admission in Fashion Merchandising MA.

Note: Please check the university website in the link below.

Successful completion of Final Portfolio Review.

• Minimum grade of C in all required 36 units.
• Minimum 2.0 cumulative GPA and the following Academic Study requirement: 1 Art Historical Awareness & Aesthetic Sensitivity course

Please check detail of study units at https://www.academyart.edu/academics/fashion/degrees/fashion-merchandising-ma

80 fully funded scholarships are listed for USA. See USA scholarships.