Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration)

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Starts

Fall, Spring

Introduction

Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration) is a Bachelor program taught at East Tennessee State University, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor of Business Administration (B.B.A.) with a major in Marketing at East Tennessee State University provides students with a comprehensive understanding of marketing principles, especially focusing on digital marketing and analytics. This program is designed to equip students with the knowledge and skills necessary to thrive in today’s technology-driven landscape. Students explore key areas such as consumer behavior, marketing strategy, market research, and digital platforms.

The curriculum is structured to include core business courses along with specialized marketing classes. Students will engage in hands-on projects and case studies to apply theoretical knowledge in real-world scenarios. Additionally, the program emphasizes analytical skills through courses focused on data analytics and the use of digital tools for marketing campaigns.

While studying in the United States, students gain insights into the practices of various industries and learn from experienced faculty members who bring a wealth of knowledge and expertise. The program not only prepares students for marketing roles but also fosters critical thinking and problem-solving skills that are essential in business today.

Admission Requirements

The minimum requirements for admission in Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration) at East Tennessee State University for all applicants (Domestic or International) are:

program specific academic requirment set by East Tennessee State University.
English Language OR any other language requirments as set by East Tennessee State University as pre-requiste for admission in Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration).

Note: Please check the university website in the link below.

Applicants to the Marketing Major should have completed secondary education with a strong academic record. A background in mathematics, business studies, or a related field is advantageous. In addition, candidates should possess a demonstrated ability to communicate effectively, both in writing and verbally.

International students are typically required to demonstrate proficiency in English. A minimum IELTS score of 6.5 or a TOEFL score of 79 is often expected, but applicants should verify specific requirements with the university's admissions office.