Bachelor's in Digital Marketing

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Starts

Fall, Spring

Introduction

Digital Marketing is a Bachelor program taught at Nebraska Wesleyan University, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Digital Marketing program at Nebraska Wesleyan University is offered as a B.A. or B.S. It combines required coursework that covers principles of accounting and marketing, macroeconomics, and statistics, plus a set of digital marketing classes. Students build skills to develop and run digital marketing campaigns, strengthen analytical and critical thinking abilities, and apply persuasive communication alongside data analytics.

Students complete required courses totaling 54 hours, with a Digital Marketing major totaling 57 hours. The program includes in-person business courses enhanced with specialized online courses taught by national experts. Some courses are offered remotely through the university’s partnership with a consortium, where NWU credit is available for specific courses. Practical projects and industry-relevant certifications from firms such as Google and HubSpot are emphasized, and the curriculum includes an internship and a capstone.

Modules

ACCT 1310 Principles of Accounting I
ACCT 1320 Principles of Accounting II
BUSAD 2000 Principles of Marketing
ECON 1530 Macroeconomic Principles
BUSAD 1550 Introduction To Digital Marketing
BUSAD 2350 Going Viral and Organic Growth
BUSAD 3150 Social Media Marketing
BUSAD 3250 Lifecycle & Email Marketing
BUSAD 3450 Digital Marketing Analytics and Experimentation
BUSAD 4650 Growth Marketing and Multi-Channel Digital Marketing Campaign
BUSAD 4970 Business Internship
Capstone

Admission Requirements

The minimum requirements for admission in Digital Marketing at Nebraska Wesleyan University for all applicants (Domestic or International) are:

program specific academic requirment set by Nebraska Wesleyan University.
English Language OR any other language requirments as set by Nebraska Wesleyan University as pre-requiste for admission in Digital Marketing.

Note: Please check the university website in the link below.