Business Administration (MBA): Marketing Concentration

Business Administration (MBA): Marketing Concentration is a Masters program taught at Purdue University North Central, USA. Intake: FallSpring. The program is offered in campus-based modes with full-time (as few as 12 months) options.

The Marketing Concentration MBA is an online Master of Business Administration with a focus on marketing. The program emphasizes analytics-based marketing strategies, including how to use customer analytics to create data-based marketing programs in a multichannel, diverse environment. Students study consumer behavior concepts and apply digital marketing strategies from a managerial perspective.

The program includes certifications in Google Ads and Google Analytics. It offers an accelerated format delivered online, and students can complete the program in as few as 12 months. The degree is designed for students who want to collect and interpret customer data, understand strategic brand management, and use information analysis for business decisions.

Graduates can pursue roles such as Customer Relationship Manager, Brand Manager, Corporate Communications Head, Corporate Sales, Digital Marketing Manager, Product Manager, and Marketing Manager.

The minimum requirements for admission in Business Administration (MBA): Marketing Concentration at Purdue University North Central for all applicants (Domestic or International) are:

• program specific academic requirment set by Purdue University North Central.
• English Language OR any other language requirments as set by Purdue University North Central as pre-requiste for admission in Business Administration (MBA): Marketing Concentration.

Note: Please check the university website in the link below.

• Undergraduate degree from an accredited university
• GPA of 2.75 or higher
• Three professional references (name, email, phone) submitted through the online application
• There is no application fee for domestic or international applicants
• No work experience required but 2 years of experience is recommended
• Professional resume detailing educational and work experience
• No GMAT required
• Scanned copies of official or unofficial transcripts from all institutions attended. Upon admission, final official or notarized copies of transcripts from all institutions where degrees were earned and diplomas from international institutions mu

Please check detail of study units at https://www.bgsu.edu/academics/graduate/mba-marketing-concentration.html

• Customer Relationship Manager
• Brand Manager
• Corporate Communications Head
• Corporate Sales
• Digital Marketing Manager
• Product Manager
• Marketing Manager

80 fully funded scholarships are listed for USA. See USA scholarships.