Advertising and Integrated Communications

Advertising and Integrated Communications is a Bachelor program taught at Quinnipiac University, USA. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor's Degree in Advertising and Integrated Communications at Quinnipiac College equips students with the skills and knowledge essential for success in the dynamic fields of advertising, marketing, and media communications. This program emphasizes the principles of creating effective advertising campaigns that encompass both traditional and digital platforms. Students will explore the interconnection between various communications channels and learn how to craft messages that resonate with target audiences.

The course structure is designed to provide a balanced blend of theoretical knowledge and practical application. Core subjects include advertising strategy, consumer behavior, digital media, brand management, and public relations. Students will engage in hands-on projects and real-world case studies, which will enhance their ability to develop comprehensive and integrated communication strategies.

Throughout the program, students will acquire a variety of skills, including creative thinking, data analysis, project management, and effective communication. Moreover, studying in a country known for its vibrant advertising industry offers students valuable networking opportunities and insights into global market trends, further preparing them for a successful career.

The minimum requirements for admission in Advertising and Integrated Communications at Quinnipiac University for all applicants (Domestic or International) are:

• program specific academic requirment set by Quinnipiac University.
• English Language OR any other language requirments as set by Quinnipiac University as pre-requiste for admission in Advertising and Integrated Communications.

Note: Please check the university website in the link below.

Applicants to the advertising program typically need to have completed secondary education with strong grades, particularly in subjects related to communication, art, and social sciences. Additionally, a portfolio showcasing creative work or relevant projects may be required to demonstrate potential in the field of advertising.

Students whose first language is not English are often required to present proof of English language proficiency through standardized tests such as IELTS or TOEFL. Generally, a minimum IELTS score of 6.5 or a TOEFL score of 79 is expected for admission into the program.

Please check detail of study units at https://www.qu.edu/academics/about-our-programs/programs-listing/

• Advertising Account Executive
• Media Planner
• Digital Marketing Specialist
• Brand Manager
• Public Relations Coordinator
• Social Media Manager
• Marketing Analyst

80 fully funded scholarships are listed for USA. See USA scholarships.